Thursday, January 6, 2022. NRVE Systems ran a limited pilot in a major sports arena. The goal was to analyze visitors coming in and out of the arena during a game and provide valuable insights to arena owners and operators. Six sensors were installed in two separate locations inside the arena. All the information collected was anonymous with no way to identify individuals and all data was secure and private. NRVE did provide the ability for individuals to register for a chance to win a prize and those registrants consented to sharing their information (much like a standard retail rewards program).
During the pilot, NRVE was able to detect and collect data on thousands of visitors coming in and out of the arena that night. All of this was done with a very limited deployment. With a full deployment, data could be collected on every person coming in and out of the stadium.
NRVE was able to detect and collect secure and anonymous data on thousands of visitors. Only demographic and other data was collected for visitors who registered on-site and provided permission to NRVE.
NRVE collected Gender and Age-Range demographic data during the pilot from visitors who chose to register on-site. Our analysis showed a majority of visitors as male and 31-40 as the top age range of registered users in attendance.
NRVE Systems can show a breakdown of demographic data over time and aggregations across multiple dates. When integrated with your other systems, NRVE can enhance demographics data with:
NRVE Systems was able to overlay heat-map data to how visitors moved throughout the pilot areas. Below is a snapshot of one point in time that night.
NRVE allows you to toggle specific or groups of visitors on/off to see how they move as well.
Using the data above, NRVE can facilitate multiple use cases to help owners and operators manage their arenas and better understand their visitors.
App-less Marketing with Behavioral Insight
Dwell Times & Traffic Balancing
There are many more opportunities that NRVE can help address!
NRVE Systems has the power to deliver real-world insights to arena owners and operators that will allow them to make on-the-fly adjustments to create a better experience for fans, instantly know when unauthorized people are detected in secured areas, help connect fans with concessions faster, and so much more.
About NRVE Systems
NRVE Systems is a fully patented solution provider that automatically Detects, Collects and Reacts to all mobile devices that come in range without relying on apps, GPS, beacons, or Location Services. To learn more and schedule a demo, visit www.nrvesystems.com.